Fortune: iPhone 4S disappointing
Disappointing
Apple on Tuesday introduced a new generation iPhone 4S, which is the fifth generation of smart phone products. But many investors and analysts have failed to demonstrate the new Apple iPhone 5 disappointed.
Tim Cook, Apple's CEO (Tim Cook) in the company's headquarters in Cupertino, Calif., has released this highly anticipated product. This is also the Cook on August 24 to succeed Steve Jobs (Steve Jobs) as the Apple CEO first public appearance since.
The appearance of the new iPhone and iPhone 4 the same, but the internal parts are upgraded: the use of the iPad 2 use, A5 faster processor, and equipped with a 800-megapixel camera and a new antenna design. But compared to these improvements, many industry experts are more concerned about the lack of iPhone 4S function.
"It was disappointing." Telecom and technology analyst at the American Jiefu Ka Gan (Jeff Kagan) said, "We had hoped to shake the earth apples every year, but last year this year, but only for a simple product upgrade. "
Apple shares fell 5 percent on Tuesday once, but then rebounded, the day down 0.5%.
Critical period
Many blog and news agencies have quoted sources as saying the supply chain, Apple will introduce redesigned iPhone 5, is not only a larger screen, and supports 4G network will also use aluminum and the new "teardrop" design, or even cancel the Home key.
Kagan on the popular Apple rumors and speculation laissez-faire approach was criticized. In his view, the problem lies in Apple's press conference by way of a national launch this product. In the past, Apple launched every year in the conference stunning product. "A simple upgrade of the product itself is not wrong, this large-scale news conference in the outside world expect too much, but the actual results fell short of expectations." He said.
The conference coincided with a crucial period for Apple's mobile phone business. According to the U.S. market research firm Gartner statistics, the Google Android operating system, the global smart phone market share has more than twice the iPhone, this system has been installed in more than 100 different mobile devices. Although Apple will Nokia (microblogging) pushed to the second market, but the latter is expected to launch later this year with the Windows Phone mobile phone market in the United States to achieve counterattack. At the same time, RIM has also deployed the new BlackBerry products.
Application developers are still very popular Apple iOS operating system because the system is used for both iPhone, iPad and iPod Touch. This also helps to attract the industry's most Apple applications.
However, the iPad will soon be under pressure, this situation may change. Last week, Amazon launched the Android operating system Kindle Fire Tablet PC, priced lower than the entry version of the iPad $ 300.
Slowdown
Some analysts believe, iPhone 4S enough to ensure that the apples in the fierce competition to keep their market position.
U.S. market research firm iSuppli principal analyst Bello (Jagdish Rebello), said: "Many people are waiting for this phone, it will be some pent-up demand, but I do not think people would line up to buy Like so many before, this will not suppress sales, Apple will continue to expand in the smart phone, but introduced a revolutionary new product compared to the rate of expansion will be slower. "
Rebelo said, iPhone 4S real innovation is the software, in particular, voice recognition software Siri. Apple acquired in April 2010 start-ups Siri, and the company's technology development with a personal assistant service that helps users search the web, take notes, and answer simple questions.
However, the software will also be compatible with some older iPhone, which further reduces the probability of upgrade for existing users.
Highlights still exist
However, there are still many industry insiders believe that Apple's conference is not without merit, there are still some bright spots: The product will be October 14 through AT & T, Verizon and Sprint offering the three major U.S. mobile operators. One, Sprint became the first iPhone, co-operators.
iPhone 4 of the contract price will fall to $ 99, new subscribers can even get free iPhone 3GS, which for the iPhone to attract a number of price-sensitive users.
Gartner analyst Michael Gartenberg (Michael Gartenberg) said: "Most users do not see the consumer electronics blog, they will go to Apple's retail stores to directly buy iPhone. There are many existing users to upgrade reasons, it has a lot of revolution sexual function. "
iPhone 4 listed it has been 15 months, making this upgrade set the interval between the iPhone 2007 was published the longest records. Apple usually in June of each year's Worldwide Developers Conference (WWDC) on the launch of a new generation of the iPhone, but only this year, Steve Jobs demonstrated a new generation of iOS operating system, Mac OS X Lion iCloud cloud computing operating system and services.
While the new iPhone release delayed, but demand is still strong iPhone 4, the second-quarter sales reached a record 20 million. Analysts expect third quarter is still expected to continue to break records. Royal Bank of Canada Capital Markets, a survey showed that sales of new iPhone are likely to exceed the record set in iPhone 4.
Gartenberg said: "Consumers are still a lot to buy iPhone 4. There is no phone listing for one year several people still remember, not to mention the sales of."
Other new products
Apple usually upgrades in the fall iPod, also announced Tuesday the company will release the new iPod Nano and iPod Touch, the former is already on the market Tuesday, which will be on sale starting October 12.
Nano on the touch interface has been improved, prices have come down: 8GB version priced at $ 129, 16GB version $ 149. added a white version of the iPod Touch, and will support iOS 5 system, also lowered the price $ 100 - 8GB version starts at $ 199 swarovski iphone case,Swarovski iphone 4 case,Crystal iphone 4 case,Crystal case,Swrovski case
