A strong voice of opposition, Google still insist to use the real name system for on Google, even seemingly real name, Facebook, is also true, in the past on this matter very offensive, it is difficult to think there was a how much do not need your real name website. The real-name system so that we can not disguise we want to be virtual in person. However, Twitter does not mind the user pseudonym, and why? Probably because we feel that such users or advertisers are not real name can be a great value, social networking sites on the reputation and influence, rather than the genuineness of your name.
On second thought, not only because of the real-name system Google customer enthusiasm greatly reduced, but also because if Congress passes this legislation, Facebook will be very easy to fall into a legal dispute, and I re-read Clay Shirky in 2003, group dynamics, published by Record, which mentioned the problem of online identity (if you have not read, I strongly suggest you to look at). Since become a media expert, Shirky, spent a few years time to study the network terminology, such as "LambdaMOO", "The Well", his views on a hot topic in the community interested in significance.
Shirky said that when he taking the time to study the status, he usually wants to avoid this topic, because it became when and where in one of the problems, then a lot of doubt that followed, situation, he said eight years ago now, too, he felt anonymous no longer work in group activities (real name policy advocates and Google agree), but not think have to be real-name system is not available, but a way to allow the permanent pen or operating structure.
Twitter
Without a real name, identity and reputation to be sufficient
Shirky says: The operation site must have a permanent, otherwise any reputational damage will change the name, make a completely different move. Users need to instantly know they are talking to who, and who interact with, even if do not know each other's real names. As Shirky said, non-permanent pen, because I need the previous dialogue can think of who said to me, what should you remember each other's approach to the user, it is the reputation, which only need some simple or permanent the operation of memory.
Does not sound a bit like some of the sites you've ever been to, I feel that Twitter is like this, the recent Twitter conference, its CEO Dick Costolo about why they do not care if you use their names. They want to do is to connect you and you need the information together, if just your real name, very good. If you are using a pseudonym, it is also good, Twitter, do not have a pen name can not be, as long as the customer can get the appropriate service.
The Gizmodo Mat honan Costolo Quotations talked about: Twitter, the reason why the do not care about real name or not is because he believes that whether you use their names and pseudonyms, for advertisers valuable, they focus on the user's demographic information, interests, reputation and influence of these and you the name of true and false do not have any relationship, you can say, with real names of people more likely to say their real age, marital status, but these are not our aim.
Social networking is on the reputation and influence, real name had nothing to do
The reason why "Klout services provided by the user base is because advertisers and marketing members only from the observation of the behavior of users of social networking sites, to establish the reputation of an interest curve curve, they not only need to know what the user said, also need to know who said it, they influence? Their real names? Is not important, who cares about the original Perez Hilton established a small press in the mainstream media under the Empire is a pseudonym? No advertising Chamber of Commerce is concerned about this, because Perez Hilton, they interested in the relevant market played a role.
Shirky said that the online community for a functional, operating the pen name of the user linked to reputation, Klout is trying to establish a figure of change with the user's activities in social networks (like Twitter, FacebookFlickr, and Tumblr with) This may not be the best system, but we can create one based on the reputation of the curve of the social networking site the best way, if you are not performing well, your fans will be reduced, the grade will be reduced, and you The name has nothing to do.
Demote or reduce the punishment of the fans of this, many users are afraid of, so they will pay attention to their words and deeds to protect their current state, the success of Slashdot and Metafilterr, is also here, where users spend a lot of time in their online friends who they are using a real name or pseudonym Of course, the name of the Twitter users can search through the web page very easily be found to.
Google would like Google to become some kind of "identity services" based more service-based website is very clear, although in the end what kind of service is not yet clear, but it requires real names must be something based, rather than just a design the perfect online community, people are free to share information Internet sites.
Twitter feel that it does not require real name, never need.
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