2012年2月20日星期一

The golden age of science and technology blog is far from over

For the two days ago, Jeremiah Owyang's "golden age of science and technology blog has ended," a text, a former senior editor of the well-known international science and technology blog TechCrunch, Sarah Lacy, wrote a very different point of view the article as follows.
First of all, I very much appreciate Jeremiah Owyang market analysis, but the golden age for the recent "science and technology blog has ended," a text, I would be difficult to agree.
The golden age of tech blog by no means over, true end is not because the technology blog, but entered the platinum era, not only science and technology blog, even blog from the end is still a long way off, in fact, personally feel that technology blog step into an exciting period.
Too exaggerated a lot of analysis of technology trends in the short term, long-term too underestimated, but some view in Jeremiah indeed prove a blog, there are many limitations in the past three years, for example, our technology blog can not do business or get a lot of fans. substitute the old forms of media.
Many sites such as Facebook, Yelp, and Twitter are eager to express themselves through the release of a large number of more simple and innocuous article, which is very popular, but still there are many people like writing, like the style of the blog and write their own ideas , the release of not only sharing Tweet, comments, and to express his thought, the blog is still the best platform, in fact, now many professional blog in its infancy, it is courageous, thoughtful competitor station of ambitious plans in the blog on the shoulders of giants.
But also some of the new media is doing a good job, like Sport blog Nation, the U.S. sports site Bleacher the Report on the establishment of a long neglected by the sports blog world, Verge in the blogosphere, (part of the SB) is to overturn the traditional blog. build a very successful Gadget blog, if you believe me, the technology blog will be adding more new members.
I admit, many of the first wave of blog to be acquired or founder exhausted, it is difficult to continue, or have become the flavor of the blog, but that does not mean that the blog is dead or dying, am not going to refute this view, is now completely The transformation of the blog, is time to introduce the next generation blog, the next generation of the blog must have creativity, a good business model.
The establishment of the new blog, a few suggestions:
1) Readers' blog: the HuffPo and SeekingAlpha, if one day, the technology blog feeds are not full-time editor or pay writers, but the reader, then participation will be higher, will not face the problem of dissemination of . Some people write is not to make a living, just want to express their views.
Indeed, many of the top articles from the professionals, such as Chris Dixon, Fred Wilson and Ben Horowitz, VC, but they do not want to will not be every day, hair blog, if they just released a few sporadic blog, then the blog propagation problems, science and technology blog readers need to participate in
2) UI: blog now rely on the accumulation of the amount to increase site traffic, so there is a big problem in this industry in the user interface, many of the emerging blog wants to resolve this issue, such as Verge, the UI is very beautiful.
3) The blog is not as short as possible, should not be commodities: Jeremiah said, like concern about the short blog, rather than long-winded, but I wrote a lot of long articles at TechCrunch period, traffic is high, In fact, as long as you are well-written analysis in place, people still are willing to take the time to read, not to long, but to write the real quality of things, this will be favored to win readers.
4) business model: do blog will certainly be profitable, or how do you continue. In many cases, the blog did not know how to use their influence to profit, for example, where I stayed, TechCrunch has the greatest influence, while the average profitability of the ads, but at least, so the next generation blog should consider how the old form of blog weaknesses, to build a large audience, and know how to use their influence to profit at the same time improve the influence.
5) Do not become a personal stage: for the first generation of bloggers, the biggest problem is a lot of blog into a stage, although TechCrunch to do in this regard is pretty good, but inevitably such a problem, in part because Some blog began as a hobby, so the next generation blog should follow commercial bloggers single issue from the outset.
6) Never sell blog: If sold, the platform still in the soul of easy to master, the expression is not the same thing, you do not want to see, to establish a stand not fall in the media must be for a topic rather than to an individual.

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